Who would’ve known that the big ornaments pinned to the shirt or jacket near the collar are called lapel pins? Some are just plain accessories to enhance an outfit, while some are custom label pins that are specially made for recognition, people awareness, or for good causes.
In a formal definition, a lapel pin is an enamel ornament pinned to the lapel of the jacket. The sizes may vary, from small diameters to big surfaces that bring recognition. Lapel pins were introduced around 1960 and were used as identification or affiliation. Nowadays, these accessories serve as tourist souvenirs or collector’s items.
There are different kinds of lapel pins. Some are made for organizations to establish the members from non-members. Others have it made for promotional purposes for a brand or company. Pins are also used to gather awareness of a certain issue or support to a favorable cause. These types of pins are custom label pins. They create an original design and send it out to pin manufacturing companies and have it produced.
One type of custom label pins is the Awareness Lapel Pin. These pins are made visually moderate in size in order for other people to recognize it right away. These pins can bring awareness to other people who are unfamiliar with the cause or issue. Customized lapel pins like these are duplicated in a significant number in order to create a stir to its target audience. Wearing of the pins usually means that you support the cause. It promotes awareness and some organizations use it to raise funds that will be donated to the cause.
Recognition pins are another type. These are smaller in size and they are designed differently, depending on the company or organization. This type of custom label pins is used to single out an individual who is performing excellently among the rest. This is a good tactic to motivate employees. Companies frequently award ‘Best Employee’, ‘Employee of the Month’, ‘Most Outstanding’, and ‘Good Performance’ to diligent members of the business.
Advertisement pins are lapel pins used to promote or advertise a certain product or service of a particular company. This is a good marketing strategy to grab the attention of the target market, make a good stir among them, and invest in something that requires a small amount of income but with great results. The designs are creatively made to attract attention from the target audience. Some are used by endorsers and influencers.
Lapel pins are also categorized by the backside clasps. This keeps the pin in place.
The butterfly clutch is the most popular type of clasp. A small prong is attached to the reverse side of the pin and is held in place with a clasp. When the clutch is squeezed, the pin is released from the prong by pulling it up. It is also called the ‘military clutch’.
Safety clasps imitate the design of the safety pin. It is the easiest to use but the pin is not firmly attached to the clothing.
Magnetic clasps have small magnetic discs inserted to the main magnet, which is attached to the backside of the pin. It isn’t as secure as other types, but it does prevent small holes punctured on clothes.
The most secure clasp is the screw and nut. The prong is threaded to keep the nut intact while the screw spins it in place. It enables the pin to get a firm hold unto the cloth.
Custom Label Pins are good accessories for more than just an outfit. It can promote a business, raise funds for a good cause, and make someone shine above the rest.